This week, Toyota reelection as global auto sales champion. The statistics from China showed Toyota, Toyota sales in the Chinese market in 2010 was about 846,000, an increase of 19%, completed the beginning of the development of the 800,000 sales target.
Although the proportion of the global share of sales is not the greatest, but in the Chinese market, Toyota achieved sales growth, and the two step ahead of the layout of the joint venture, has been cultivating the Chinese market for its laid a strong basis.
recently, Managing Director of Toyota Motor Corporation, Toyota, head of the Chinese market, Wu Maori respect, Toyota's sales in China in 2011 will be 800,000 program to 90 million.
into two market segments, But hidden behind the 850,000 more than the first, as several major market segments hidden champions. According to Managing Director of Toyota Motor Corporation Maori Wu, currently there are nine domestic FAW Toyota cars, Toyota has three broad domestic models; including senior car and Reiz, Camry sales in the Chinese market came in first; in the SUV market segments, such as from the Highlander to the RAV4, Toyota sales are first. As we all know, the most competitive high-class cars, SUV's fastest-growing, Toyota China won in these two market segments, its two joint ventures last year, to achieve sound and rapid growth of the overall contribution of many.
is worth mentioning that the second half of last year, Toyota's two joint ventures, sales growth showed rapid move up the state. Among them, Guangzhou Automobile Toyota recently announced December 2010 sales reached 37,000, marking the highest level this year. Camry back to the top of which, a single month sales of more than 23,000, while the Highlander has the 8823 results continue to lead the high-end SUV market, the new Yaris listing is also more than 4300 monthly sales. Kwong Fung 2010, sales over 270,000 units, an increase of approximately 35%, slightly higher than 33% of the market average. Among them, more than 160,000 Camry, Highlander more than 80,000, more than 27,000 Yaris. In addition, FAW Toyota sales in 2010 exceeded 50 million units, among the 10-cart business sectors.
accelerate a new round of layout
behind the sound and rapid growth, Toyota are the two joint ventures in China in particular, in the past year opened a new round of layout.
this spring, Toyota is located in Changshu City, Jiangsu Province, China, Southeast Economic Development Zone, Toyota R & D center will be officially put into operation, its investment 689 million U.S. dollars, 100% owned by Toyota, the goal is local development This is a low-key layout, but was considered to be the industry to further establish itself in China Toyota important manifestation of the market.
on the product introduction, Toyota will also begin to accelerate. Began last September, Xinya Lux, the new Corolla, the new crown, import El law full debut, played in the Chinese market, Toyota car running strong tone. In 2011, the home will be in the first half caused by MPV Yat-made products, some other new products are gaining momentum.
addition, the current, 1.6-liter small cars accounted for 60% of the Chinese market, while Toyota's sales, the small-displacement cars account for only about 30%. Managing Director of Toyota Motor Corporation Maori Wu said Toyota will speed up the future of small displacement models in particular the import models.
According to analysis, from the car to the R & D localization, Toyota in the Chinese market a new round of layout, sound and fast growth in the future will provide broader space for development.
Kwong Fung won the national and environment-friendly It is understood that the company obtained pilot qualifications mainly in the steel, automobile, petrochemical and other key industries, energy industries are the vanguard of environmental protection enterprises.
It is reported that Guangdong Province, Guangzhou Toyota automobile industry is the only Ministry of Industry official said, Toyota has long been widely in resource conservation and environmental protection efforts and achievements, won the national ministries of the highly recognized, to secure the According to reports, the Ministry of Finance and the Ministry of Science and decided to key industrial areas, reached the advanced level, effectively the
to secure the country for the responsibility. Guangzhou Toyota will continue to make its own field of environmental protection and energy conservation efforts, to explore a
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