IT managers the world corporate communications to the

 In the a completely different company. The acquisition of Nortel enterprise network time after 1 year, Avaya has released 15 new products, more than 2 times higher than in previous years, of which half is completely innovative versions. Avaya is to build a new corporate communication networks, to adapt to the era of multiple choice. The reason is simple, Francois Lancon said: Unified Communications) to the In addition, IBM, Microsoft and Google big brother is also a strong promoter of collaboration. So for businesses,

than the telecommunications market, the enterprise network market more flat. Great variety of customer needs, brand and product, so that buyers and sellers feel the pain of asymmetric information. Competitors full of people, but buyers are also increasingly diverse. Greater change, with the corporate communications environment and the integration of consumer communications environment, enterprise and consumer boundaries are disappearing, corporate network needs to change the nature occurred. World has become complicated, need someone simplified the issue. Traditional equipment vendors are doing is to make the complex simple business communications, and then simple. Avaya China President Wang Yun said: . In the past, Avaya business communications simply selling products, the future, Avaya will provide real-time collaboration solutions for business communications vertical, it will be two completely different business model. Francois Lancon said frankly: so complex and diverse applications, which specializes in the previous Avaya voice communication, it is a huge challenge.

order to achieve this change, Avaya Aura came into being. Avaya Aura is based on the Session Initiation Protocol (SIP), new communications architecture, applications and networks through the separation of the technology across multiple vendors, products and multiple locations. This is an open communications platform enterprise collaboration, allowing the platform with a variety of third-party software and hardware, do not care whether the user is using Avaya products. Wang Yun said: customer base, somehow, Avaya Aura is a bit like Apple's App store? Provides only a sub-shelf, while the above goods are supplied by different vendors. In order to attract more partners, the application will become one of the priorities Avaya2011 years, there will be a series of incentives to encourage developers.

on the basis of Avaya Aura platform, Avaya introduced a series of real-time communication and collaboration with relevant products and services, the biggest bright spot is the Avaya Flare Experience. It is based Android operating system, communication and collaboration tools to break the barriers between. Avaya Francois Lancon, President, Asia Pacific, said: to support multi-vendor, multi-branch, multi-mode communications. Enterprise real-time video can be integrated into the core of Avaya Aura infrastructure, add video functionality to the network as simple as adding video terminals, and can better control costs, improve service quality, improve management. For this application will be faster to market, Avaya Flare Experience with custom development of this terminal with the sale of Avaya Desktop Video will soon be available for other operating system version, such as desktops, laptops, flat panel computers and smart phones.

Enterprise communications market, such as about a major change to it for business communications equipment manufacturers, it will also be a disruptive change. They simply have to change the practice of selling hardware, but the communications embedded into the company's business to help them grow. In other words, the previous provider of business communications equipment need only consider the needs of CIO, and now they want to meet the CIO, CTO, CFO, CEO and even demand.

the difference between collaboration and unified communications

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